Steiff Button In Ear Refused Trademark Protection
Steiff Button In Ear Trademark Case Teddy bear maker Steiff’s “button in ear position” trademark refused April 30 2014 The General Court of the European Union has refused famous German toy manufacturer Steiff’s Community trademark application for a positional trademark relating to metal buttons affixed to the ears of plush toys (in German: “Knopf im Ohr”). Famous German toy manufacturer Steiff had applied for a Community trademark for a positional trademark: a metal button to be affixed to the middle …